RONICA TANG

What is Information Design?

It is exactly what it sounds like.

When asked, people generally associate Information Design (ID) with marketing or graphic design. Although this is part of what we do, there is so much more to it. ID covers multiple disciplines- the three primary fields being graphic design, technical writing and user experience.

Information Designers design with the audience in mind and a concept behind every design. It is our responsibilty to turn raw data into usable information that is not only easy to digest, but also aesthetically appealing.